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The Tuesday Tip

by Burson-Marsteller Sport

Want to be persuasive? Toss your (old) PowerPoint slides!

Persuasion is of extraordinary importance in today’s world. But despite the critical role of persuasion, most people struggle to communicate, let alone inspire. Too often, they get lost in the organisational routine: text-heavy PowerPoint slides, facts and figures, and endless meetings. Even the most carefully researched and thoughtful efforts are regularly met with cynicism or…

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Make sure you are not needed when you are not available

In today’s busy and fast-paced professional world, it is given that you must always “be available”. Whether it is to your members, your clients or your partners, they all expect that they can reach you whenever they need you. However, nobody can “be available” all the time – yet still, this is expected. So how…

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Improve your presentations by using the handout test

Using presentation slides is a great way for sport managers to convey their messages in an attractive and visual way, but it also comes with dangers. When we are speaking alongside a PowerPoint presentation, we are asking the audience to do two things: 1) listen to us speaking; and 2) digest content on a screen.…

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Solve problems effectively by delaying the solution

In a fast-moving world, quick decisions are often seen as a criterion for good management, and the same is applied to problem solving. As a result, when faced with problems, many managers respond by going straight to attempting a solution. But often, the best initial action to take when faced with a problem is to take…

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When giving feedback, talk about yourself

Giving constructive feedback, whether to colleagues or clients, is difficult and can often be met with resistance. One way to overcome this is to make your feedback seem less like personal criticism, by focusing on your own experience when providing feedback. This way, the feedback will be less about what the other person did or…

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Skip some “need to have” slides next time you make a presentation

Despite the frequent criticism of using slides when presenting, in general it is still a very useful tool for enhancing both the understanding and the impact of the presentations we make. That said, we must very carefully consider which slides to actually include in our presentation. We should follow the “less is more” philosophy –…

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When reading from a script, look at your audience in a different way

Using a script when delivering an important speech allows the speaker to feel more comfortable, to speak more clearly, and to say everything that needs to be said. However, there is a danger that with reading like this, the audience will more easily disengage with the speaker because the script acts as an “obstacle” between…

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Turn your list of points into an exciting count-down

On many occasions, you have probably been in a situation when you were presenting a list of points to an audience. Whether this be a set of recommendations or an overview of challenges for consideration, we have all experienced that we create more attention if the list is not too long. Who really wants to…

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